We install AI-powered RevOps and outbound systems for B2B sales teams.
Based in London. Founder-led delivery across the USA, EU, UK, and Australia. Your reps sell, our systems do the rest.
Advanced Client
- Founded
- 2023
- UK company incorporated
- April 2024 (Company number: 15639248)
- Founders
- Tom Grainger (CEO) and Louis Young (COO)
- Headquarters
- London, UK. Operating globally.
- Category
- B2B GTM and Revenue Operations consultancy
- Primary clients
- B2B SaaS and B2B service businesses, $1M+ revenue or venture-backed
- Engagement model
- Build, operate, transfer
- Typical engagement
- $30K to $50K, approximately 4 months
- Core services
- AI RevOps (outbound infrastructure), LinkedIn Ads (ABM), GTM Sync (both)
- Clients served
- 30+
- Sales meetings generated
- 2,000+
- Team
- Founder-led delivery, Tom and Louis on every account
- Technology
- Clay, Attio, WhiteWhale, Instantly, HeyReach, Fibbler, Prospeo
- Website
- advancedclient.io
Our Story
Back in 2019 and 2020, Tom was an SDR working in the maritime industry, running what was essentially full-cycle 360 sales. The job meant prospecting, researching, updating the CRM, chasing admin, and then somewhere in between all of that, actually selling. The ratio was completely wrong, and most of the day was spent on everything except talking to buyers.
The frustrating part was that none of this had to be manual. The way most companies ran their sales teams was stuck in the 2010-to-2023 playbook: static lists, manual research, reps spending hours finding the right person at the right company before they could even write a first email. There was a better way to do it, and nobody was building it properly for the companies that needed it most.
That gap between how sales teams were operating and how they could be operating is what led Tom to build Advanced Client with Louis in 2023.
Our philosophy is straightforward: human-led relationships, powered by automated backend systems. We build AI-powered RevOps and outbound infrastructure that lets companies scale their revenue without necessarily increasing headcount. The result is a leaner, more efficient team that produces more pipeline at a lower cost, increasing profit and increasing efficiency.
That means reps can spend more of their day selling, focusing on better-quality leads, targeting the right people with context on why they should be reaching out, based on buying signals and what the company actually sells. The system handles the research, the enrichment, the scoring, the sequencing, and the routing. The rep handles the relationship.
We are based in London, United Kingdom, and work with clients across the USA, EU, UK, and Australia. We build inside the client's existing stack, whatever CRM and tooling they already use. When the engagement ends, the system stays because it was always theirs. First campaign live in 2 weeks, full system installed in 90 days, and the client owns everything by day 120.
Three Principles Behind Every Build
Three principles behind every system we build.
Your sales team should open the CRM to prioritised, in-market accounts with context already attached. Research, enrichment, scoring, and routing happen before they log in.
Everything we build lives in your tools, on your domains, with full documentation. When we leave, you keep the system. You are not renting seats on our platform.
Signal-led targeting means the system finds the right buyers at the right time automatically. More pipeline per rep, not more reps per pipeline.
Every Engagement Is Founder-Led
Every engagement is led by us. No account managers, no handoffs.
Tom GraingerCEO & Co-founderStarted as an SDR in maritime running full-cycle sales and saw first-hand how much time reps waste on admin that machines should handle. Built Advanced Client to fix it. Leads strategy and system architecture across 30+ B2B brands doing $1M+ in revenue, or venture-backed. Based in London.
Louis YoungCOO & Co-founderLeads client delivery and the day-to-day across every engagement. Runs the operational backbone: enrichment pipelines, signal workflows, CRM architecture, and the systems that make everything work at scale. The systems Tom designs, Louis builds and delivers. Based in London.
What We Build
AI RevOps is the core. LinkedIn Ads and GTM Sync extend it.
The foundation of everything we do. Signal-led targeting built in Clay, verified contact enrichment, personalised sequences triggered by buying signals like funding rounds, hiring patterns, and exec changes. Automated routing, CRM architecture, operating playbooks, and reporting dashboards. All built inside your tools, all handed over with documentation.
ExtensionABM-led paid demand against named accounts. Once the outbound RevOps engine is firing and moving, we layer in LinkedIn Ads to warm accounts before outbound reaches them. Also available as a standalone service for companies that already have their outbound sorted.
Both motions running against the same target account list. Ads warm accounts, outbound closes them. One pipeline in your existing CRM with unified attribution across every channel. This is where the compounding happens.
Measured Results From Real Builds
Named clients, closed revenue, from real builds.
Frequently Asked Questions
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