How Z.Media generated ~200 positive responses and nearly 100 sales calls in under a year.
Z.Media had a clear offering but pipeline was inconsistent month-to-month. We built and ran a continuous outbound engine targeting brand marketing buyers with active agency budgets. The result: almost 200 positive responses YTD and just under 100 sales calls booked — consistent, not spiky.
Advanced Client built Z.Media a continuous outbound engine delivering approximately 200 positive responses and 100 calls year to date.
Strong offering, lumpy pipeline.
Remy Beaumont had built Z.Media into a respected creative shop, but the calendar swung between booked and empty depending on whether a project ended or a referral came in. The offering wasn't the issue. The system - or lack of one - was. Without a continuous engine creating conversations, every month started from zero.
The goal wasn't a campaign - it was a continuous system. Z.Media had run outbound experiments before, but every effort burnt out after a few weeks because nobody was tuning it continuously. We built it as a long-running engine, with weekly iteration baked in from day one.
Continuous management is the unlock, not the launch.
- ICP precision over volume - brand marketing buyers with active agency budgets, not every marketer at every brand. The list quality determines everything downstream.
- Multi-touch sequences with real hooks - cold email with strong opens, clear value props, and reasons to respond. Volume-spray copy would have killed reply quality.
- Clay enrichment to personalise at scale - live data signals woven into the hook so the message landed as relevant, not generic.
- Weekly iteration as the engine - copy, targeting, and reply handling reviewed every week. The system improves continuously rather than degrading after launch.
A continuously-managed outbound engine, not a one-off campaign.
Built around precise targeting, strong hooks, and ongoing tuning. The difference between a system that produces 200 positive responses in a year and one that runs flat after month one is what happens in the weekly review cycle.
What we built
- ICP model and TAM - precise targeting around brand marketing buyers with active agency budgets. The list refreshed continuously, not built once and left to decay
- Sequence architecture - multi-touch sequences with strong hooks and clear value propositions. Each step earned the next response, no filler touches
- Clay enrichment - personalisation at scale using live data signals. Every send carried context the prospect would recognise as their own situation
- Continuous management - weekly iteration on copy, targeting, and reply handling. The system gets sharper every cycle rather than flattening
- Reply handling support - helping convert positive responses into booked discovery calls without losing momentum
"We had almost 200 positive responses since the start of the year, which translated into just under 100 calls. Really strong results."
Consistent pipeline, not spiky pipeline.
Almost 200 positive responses YTD and just under 100 sales calls booked. More importantly: consistent month-on-month rather than feast or famine. The calendar reliably full with conversations Remy and the team actually wanted to have.
- ~200 positive responses YTD from continuous outbound across the brand marketing ICP
- <100 sales calls booked with right-fit buyers
- Month-on-month consistency - pipeline no longer depends on whether a project ended or a referral came in
- Strong reply quality - high signal-to-noise ratio thanks to ICP precision and personalisation
- Continuously-tuned system - weekly iteration means the engine improves rather than decays
What the engagement looked like
ICP & build
Brand marketing buyer ICP defined. TAM built around buyers with active agency budgets. Email infrastructure configured.
Sequences live
Multi-touch sequences launched with personalised hooks. First positive responses within days of launch.
Weekly iteration
Copy, targeting, and reply handling refined every week. Volume and quality both climb cycle by cycle.
~200 responses
Almost 200 positive responses. Just under 100 sales calls. Consistent month-on-month rather than spiky.
Frequently asked questions
What results did Advanced Client achieve for Z.Media?
Advanced Client's outbound system has generated approximately 200 positive responses and around 100 calls year to date for Z.Media through an ongoing engagement.
Can an outbound system run as a continuous engine rather than a one-off campaign?
Yes. Advanced Client runs Z.Media's outbound as a continuous engine, delivering a steady flow of approximately 200 positive responses and 100 calls year to date.
What tools does Advanced Client use for ongoing outbound engagements?
Z.Media's continuous outbound engine runs on Clay and Instantly, delivering consistent positive responses and booked calls on an ongoing basis.
How many positive responses can cold outbound generate?
Z.Media's outbound system built by Advanced Client has generated approximately 200 positive responses year to date, alongside around 100 booked calls.
Does Advanced Client offer long-term outbound management?
Yes. Z.Media's engagement is ongoing, with Advanced Client running a continuous outbound engine that consistently delivers positive responses and sales calls.
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