How Z Media Built a Predictable Pipeline from Zero Outbound to 100+ Sales Calls in Under 90 Days
How Z Media Built a Predictable Pipeline from Zero Outbound to 100+ Sales Calls in Under 90 Days
Website
Website
$5,000,000+
$5,000,000+
Potential deal value
Potential deal value
95+
95+
Booked Meetings
Booked Meetings
200+
Positive replies in 3 months
Positive replies in 3 months
200+
14-day
14-day
Time-to-first ROI
Time-to-first ROI
Some of the businesses we have booked
Some of the businesses we have booked
The Challenge
The Challenge
Z Media was scaling fast in the chaotic world of TikTok Shop, UGC, and affiliate marketing — but their growth was bottlenecked by a feast-or-famine inbound pipeline.
Z Media was scaling fast in the chaotic world of TikTok Shop, UGC, and affiliate marketing — but their growth was bottlenecked by a feast-or-famine inbound pipeline.
All leads were inbound, unpredictable, and varied in quality
Founder-led sales made scaling operationally risky
No outbound experience — and lots of skepticism about it working
Inconsistent pipeline made hiring sales reps nearly impossible
All leads were inbound, unpredictable, and varied in quality
Founder-led sales made scaling operationally risky
No outbound experience — and lots of skepticism about it working
Inconsistent pipeline made hiring sales reps nearly impossible
“One month I had 100 leads in my DMs, the next — crickets. We needed a predictable system before scaling sales headcount.”
— Remy Beaumont, CEO
“One month I had 100 leads in my DMs, the next — crickets. We needed a predictable system before scaling sales headcount.”
— Remy Beaumont, CEO
Our Diagnosis
Our Diagnosis
Z Media didn’t have a lead gen problem — they had a GTM operations problem:
Z Media didn’t have a lead gen problem — they had a GTM operations problem:
No outbound strategy in place at all
Unqualified inbound leads wasted time
No segmentation of ICP or messaging variations
No tracking or feedback loop between sales & marketing
No outbound strategy in place at all
Unqualified inbound leads wasted time
No segmentation of ICP or messaging variations
No tracking or feedback loop between sales & marketing
They had an incredible service and market momentum, but lacked the engine to generate, qualify, and convert demand predictably.
They had an incredible service and market momentum, but lacked the engine to generate, qualify, and convert demand predictably.
The Build
The Build
We rebuilt their GTM motion with cold outbound as the backbone — supported by enablement, qualification logic, and founder coaching.
We rebuilt their GTM motion with cold outbound as the backbone — supported by enablement, qualification logic, and founder coaching.
ICP & TAM Mapping
ICP & TAM Mapping
Identified 2 ICP tiers: TikTok-first brands & UGC-first eComm founders
Enriched leads with tech stack (Shopify, TikTok Shop), growth signals, and social activity
Used Clay to dynamically refresh lists weekly
Identified 2 ICP tiers: TikTok-first brands & UGC-first eComm founders
Enriched leads with tech stack (Shopify, TikTok Shop), growth signals, and social activity
Used Clay to dynamically refresh lists weekly
Outbound Engine
Outbound Engine
Designed custom messaging for agency founders & brand CMOs
Created 4 spintax variations based on pain triggers (scaling UGC, influencer ops, low ROAS, TikTok strategy)
Deliverability strategy delivered 48.3% open and 9.8% reply rates
Positive replies funneled directly to Slack for instant team routing
Designed custom messaging for agency founders & brand CMOs
Created 4 spintax variations based on pain triggers (scaling UGC, influencer ops, low ROAS, TikTok strategy)
Deliverability strategy delivered 48.3% open and 9.8% reply rates
Positive replies funneled directly to Slack for instant team routing
Sales Coaching & Qualification
Sales Coaching & Qualification
Trained Remy and team on handling inbound replies, friction-free booking, and objection handling
Shared a sales battlecard to tighten pitch consistency
Introduced a pre-call qualification script → higher show rate and close %
Trained Remy and team on handling inbound replies, friction-free booking, and objection handling
Shared a sales battlecard to tighten pitch consistency
Introduced a pre-call qualification script → higher show rate and close %
Pipeline Visibility
Pipeline Visibility
Weekly Slack updates showed total replies, calls booked, and win pipeline
High-intent leads prioritized based on tech, stage, and social signals
Enabled waitlisting system when demand surged beyond capacity
Weekly Slack updates showed total replies, calls booked, and win pipeline
High-intent leads prioritized based on tech, stage, and social signals
Enabled waitlisting system when demand surged beyond capacity
The Results
The Results
Pipeline & Revenue
Pipeline & Revenue
200+ qualified responses
95+ sales calls booked
Created a waitlist due to overflow in capacity
200+ qualified responses
95+ sales calls booked
Created a waitlist due to overflow in capacity
Speed to Results
Speed to Results
First calls booked within 2 weeks
17 calls in a single week at peak
First calls booked within 2 weeks
17 calls in a single week at peak
Operational Efficiency
Operational Efficiency
Fully systemized outbound → no more founder-led selling
Enabled safe hiring of sales resource
Fully systemized outbound → no more founder-led selling
Enabled safe hiring of sales resource
Strategic Clarity
Strategic Clarity
Higher quality leads vs. inbound
Focused on ICP-aligned clients, not whoever came inbound
Higher quality leads vs. inbound
Focused on ICP-aligned clients, not whoever came inbound
Want a GTM Engine Like This?
Want a GTM Engine Like This?
We only work with 3–4 high-growth clients per quarter.
We only work with 3–4 high-growth clients per quarter.
Apply Now
Apply to Work With Us
Predictable Scale
More Sales Meetings
A Full Pipeline
More Revenue