How Saulderson Media closed Netflix and a major game developer using Advanced Client's outbound system.

A respected agency that couldn't get to the right buyer at scale.

Suhit Amin had built Saulderson Media into a recognised name in the creator economy space. Existing clients loved them. The problem was that almost every new piece of business came through someone they already knew. The enterprise brand teams with the real budgets - the ones running active creator partnership programs at scale - weren't reachable through referral.

The right contacts existed. They needed identifying, segmenting, and reaching with signal-led copy.

• ICP was specific, not broad - brand marketing leaders at enterprise companies with active creator partnership budgets. Not "marketing at large companies." Live signals had to drive the list.
• Multi-channel was non-negotiable - senior brand marketers ignore single-channel cold outreach. Email and LinkedIn needed to work together.
• Personalisation had to be real - templated "Saw you work at X" copy would have undermined the brand. We needed live data per prospect woven into the actual hook.
• Quality of meeting mattered above all - the goal was a small number of conversations with the right people, not volume. One Netflix booking was worth fifty mediocre demos.

An ICP-precise, multi-channel engine with Clay-powered personalisation.

The system was built around identifying which enterprise brand teams were actually running creator programs right now, then reaching the right person within them with copy that referenced what they were doing live. Speed mattered: signals expire quickly.

What we built

• ICP and TAM build - identified brand marketing decision-makers at enterprise companies with active creator partnership budgets. Used hiring signals, recent campaign launches, and partnership announcements to build a live list, not a static one
• Multi-channel outbound sequences - cold email paired with LinkedIn touchpoints, sequenced so each channel reinforced the other rather than competing
• Clay enrichment workflows - live signals pulled before every send (recent campaigns, partner mentions, role changes, brand news) and used as the genuine hook. Personalisation that was actually personal
• Email infrastructure - dedicated sending domains, warmup completed, deliverability validated. Enterprise inboxes are unforgiving; nothing landed in spam
• Reply handling and meeting conversion - positive replies routed into qualified discovery calls with the right framing for an enterprise buyer

"We've closed two big brands including a project with Netflix and we're in the contract stage with a major game developer."

Suhit AminFounder & CEO, Saulderson Media

Netflix, a major game developer, and an acquisition.

The first enterprise deal closed within 60 days of launch. A Netflix project followed shortly after. A major game developer signed next. The combined contract value cleared $650K+. The agency was acquired not long after.

• Netflix project closed - one of the biggest brand-side wins in the agency's history, sourced entirely through the outbound system
• Major game developer signed - second enterprise deal closed through the same engine
• $650K+ in combined contract value from two enterprise deals
• First deal closed in ~60 days from system launch to signed contract
• Acquisition followed - the strength of the new enterprise pipeline materially shifted the agency's valuation profile