Privacy Policy.

Data Controller

The data controller responsible for your personal data is:

Advanced Client Ltd
Company number: 15639248
London, United Kingdom
Email: tom@advancedclient.io

Information we collect

We collect information in the following ways:

Information you provide directly: When you fill in a form, use our diagnostic tools, subscribe to our newsletter, or contact us, we may collect your name, email address, company name, job title, and business information such as revenue, team size, and sales metrics.

Information we obtain from third-party sources: When you provide your email address through our forms, we may use third-party data providers to look up additional professional information associated with that email, such as your phone number, LinkedIn profile, company details, and job title. This is standard B2B practice and is used to personalise our communications with you.

Information collected automatically: We collect standard technical data when you visit our website, including IP address, browser type, pages visited, and referring URL. We use cookies and similar technologies for analytics and advertising purposes.

How we use your information

We use the information we collect to:

• Deliver the services or content you requested (such as diagnostic reports)
• Contact you by email, phone, or LinkedIn to discuss your results or our services
• Send you our newsletter and occasional GTM insights
• Personalise our communications based on your business context
• Improve our website, tools, and services
• Measure the effectiveness of our marketing campaigns
• Comply with legal obligations

Lawful basis for processing

We process your personal data under the following legal bases:

• Consent: When you submit a form or subscribe to our newsletter, you consent to receiving communications from us. You can withdraw consent at any time by unsubscribing or contacting us.
• Legitimate interest: We have a legitimate interest in contacting business professionals who have engaged with our tools or content, enriching business contact data to personalise outreach, and marketing our services to relevant B2B buyers. We balance this against your rights and only contact you in a professional capacity relevant to your role.
• Contractual necessity: When you engage us for services, we process data necessary to deliver those services.

Data enrichment

When you provide your email address, we may use third-party services to look up publicly available professional information associated with it, including your phone number, LinkedIn profile, job title, and company data. We do this to personalise our communications and ensure we reach the right person. If you would like us to delete any enriched data, contact us at tom@advancedclient.io.

Marketing communications

When you use our diagnostic tools or subscribe via our website, you may receive:

• Your requested report or diagnostic results
• A follow-up from our team to discuss your results (by email or phone)
• Our newsletter with GTM insights and original research

You can opt out of marketing emails at any time by clicking the unsubscribe link in any email or by contacting us directly.

Third-party processors

We share your data with the following categories of third-party processors who help us operate our business:

• Email and newsletter: Beehiiv (email delivery and newsletter management)
• Data enrichment: Prospeo (contact lookup and verification)
• CRM: Attio (customer relationship management)
• Analytics: Google Analytics (website analytics)
• Advertising: LinkedIn (campaign tracking and conversion measurement)
• Automation: Zapier (workflow automation between services)
• Communication: Slack (internal team notifications)
• Hosting: Vercel (website hosting)

Each processor is bound by their own privacy policies and data processing agreements. We do not sell your personal data to any third party.

Cookies and tracking

We use the following cookies and tracking technologies:

• Google Analytics (Google Tag Manager): Website traffic analysis and user behaviour
• LinkedIn Insight Tag: Advertising conversion tracking and audience building for LinkedIn Ads campaigns

You can disable cookies through your browser settings. Disabling cookies will not affect the core functionality of our website or diagnostic tools.

Data retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy:

• Diagnostic and form data: Retained for up to 24 months from submission, unless you become a client (in which case it is retained for the duration of the engagement plus 24 months)
• Newsletter subscribers: Until you unsubscribe
• Website analytics: Aggregated data retained indefinitely; personally identifiable data retained for up to 14 months (Google Analytics default)

You can request deletion of your data at any time by contacting us.

Your rights

Under GDPR and applicable data protection law, you have the right to:

• Access your personal data and request a copy
• Rectify any inaccurate or incomplete data
• Erase your personal data (“right to be forgotten”)
• Restrict processing of your data
• Object to processing, including direct marketing
• Data portability — receive your data in a structured format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, email tom@advancedclient.io. We will respond within one month. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, contact us at tom@advancedclient.io.