How Kin Creative Scaled from $21K to $82K/Month in 8 Months with a Cold Outbound Engine
How Kin Creative Scaled from $21K to $82K/Month in 8 Months with a Cold Outbound Engine
Website
$800,000+
$800,000+
In annualized revenue
Potential deal value
100+
100+
Booked Meetings
Booked Meetings
4x
Monthly revenue
Monthly revenue
4x
Some of the businesses we have booked
Some of the businesses we have booked
The Challenge
The Challenge
Adam had deep expertise and a mission-led business — but no system to scale.
Adam had deep expertise and a mission-led business — but no system to scale.
Pricing was capped at $750/month
No predictable way to reach qualified martial arts gym owners
Previous cold email agencies failed; Facebook and Google Ads brought low LTV leads
Client delivery suffered due to time spent chasing new leads manually
Pricing was capped at $750/month
No predictable way to reach qualified martial arts gym owners
Previous cold email agencies failed; Facebook and Google Ads brought low LTV leads
Client delivery suffered due to time spent chasing new leads manually
“I was relying on word of mouth and praying something would come through. I hated sales — but I needed a system that could scale without me.”
— Adam Lodhi, CEO
“I was relying on word of mouth and praying something would come through. I hated sales — but I needed a system that could scale without me.”
— Adam Lodhi , CEO
Our Diagnosis
Our Diagnosis
The issue wasn’t demand — it was offer misalignment and GTM execution.
The issue wasn’t demand — it was offer misalignment and GTM execution.
A low-ticket offer attracted low-commitment clients
No outbound system existed to validate messaging at scale
Ads had no foundation of proof or messaging to build from
Adam was stuck in founder-led chaos, unable to scale operations
A low-ticket offer attracted low-commitment clients
No outbound system existed to validate messaging at scale
Ads had no foundation of proof or messaging to build from
Adam was stuck in founder-led chaos, unable to scale operations
We needed to solve pricing, positioning, and pipeline — in that order.
We needed to solve pricing, positioning, and pipeline — in that order.
The Build
The Build
We launched cold email to the entire martial arts gym market — testing and refining an irresistible offer while automating lead flow and coaching Adam on high-leverage closes.
We launched cold email to the entire martial arts gym market — testing and refining an irresistible offer while automating lead flow and coaching Adam on high-leverage closes.
Offer Rebuild
Offer Rebuild
Moved from $750/month → $1.5K, $2K, then $6K/month offers
Added performance guarantees (e.g. "$150K first year or you don’t pay”)
Created tiered pricing and structured long-term contracts (up to 12 months)
Positioned as a growth partner, not an ads agency
Moved from $750/month → $1.5K, $2K, then $6K/month offers
Added performance guarantees (e.g. "$150K first year or you don’t pay”)
Created tiered pricing and structured long-term contracts (up to 12 months)
Positioned as a growth partner, not an ads agency
ICP & TAM Mapping
ICP & TAM Mapping
Mapped every U.S.-based martial arts gym with $30K+/month in revenue
Filtered for active websites, social engagement, and hiring signals
Created a clean TAM of 20K+ qualified leads via Clay
Mapped every U.S.-based martial arts gym with $30K+/month in revenue
Filtered for active websites, social engagement, and hiring signals
Created a clean TAM of 20K+ qualified leads via Clay
Cold Outbound Engine
Cold Outbound Engine
Spintaxed 5+ high-conversion copy variations focused on pain (churn, inconsistent leads) and gain (multi-location scale, freedom from day-to-day ops)
Sequenced over 30 touchpoints — booked qualified calls even from cold leads who ignored 20+ previous emails
Delivered daily updates + Slack notifications for reply and booking tracking
Spintaxed 5+ high-conversion copy variations focused on pain (churn, inconsistent leads) and gain (multi-location scale, freedom from day-to-day ops)
Sequenced over 30 touchpoints — booked qualified calls even from cold leads who ignored 20+ previous emails
Delivered daily updates + Slack notifications for reply and booking tracking
Lead Gen to Full Funnel
Lead Gen to Full Funnel
Used email to validate offer → 4x pricing and sharpen positioning
Installed lead scoring and CRM logic to identify top buyers
Once dialed in, transitioned same offer into Meta ads → $2K spend → $20K MRR in one month
Used email to validate offer → 4x pricing and sharpen positioning
Installed lead scoring and CRM logic to identify top buyers
Once dialed in, transitioned same offer into Meta ads → $2K spend → $20K MRR in one month
The Results
The Results
Pipeline & Revenue
Pipeline & Revenue
$21K/month in Jan 2023 → $82K/month by August
$800K+ in annualized revenue added
Increased client LTV dramatically through high-ticket offer
$21K/month in Jan 2023 → $82K/month by August
$800K+ in annualized revenue added
Increased client LTV dramatically through high-ticket offer
Speed to Results
Speed to Results
Outbound pipeline built in weeks
Ads generated $20K MRR in 30 days off $2K ad spend
10x ROAS on Meta from cold email-validated offer
Outbound pipeline built in weeks
Ads generated $20K MRR in 30 days off $2K ad spend
10x ROAS on Meta from cold email-validated offer
Operational Efficiency
Operational Efficiency
Founder stepped out of lead gen role
Built a scalable growth engine
Stacked recurring revenue without bloating fulfillment
Founder stepped out of lead gen role
Built a scalable growth engine
Stacked recurring revenue without bloating fulfillment
Strategic Clarity
Strategic Clarity
From low-ticket service provider → premium growth partner
From word of mouth → full-stack, validated acquisition system
From low-ticket service provider → premium growth partner
From word of mouth → full-stack, validated acquisition system
Want a GTM Engine Like This?
Want a GTM Engine Like This?
We only work with 3–4 high-growth clients per quarter.
We only work with 3–4 high-growth clients per quarter.
Apply Now
Apply to Work With Us
Predictable Scale
More Sales Meetings
A Full Pipeline
More Revenue