How Cosine Booked 145 Sales Calls and Closed a $500k deal with a Predictable Outbound Engine

4-10+

Meeting per week

Potential deal value

145+

Booked Meetings

$500k

Deal Closed

12+

Some of the businesses we have booked

The Challenge

Cosine had deep expertise and a premium service — but outbound wasn’t working.

Cold email efforts were inconsistent and underperforming

Reply rates were low, and follow-ups lacked structure
They needed to scale pipeline across architectural firms but had no clarity on how to approach new verticals
rands, their growth engine relied on Suhit doing all the heavy lifting

Cold email efforts were inconsistent and underperforming

Reply rates were low, and follow-ups lacked structure
They needed to scale pipeline across architectural firms but had no clarity on how to approach new verticals

“We were struggling with outbound and barely getting replies. We knew we had the service — we just weren’t getting in front of the right people at the right time.”
— Matt Schroeder, Co-Founder & CEO

Our Diagnosis

Cosine’s biggest challenge wasn’t their offer — it was audience segmentation and execution at scale.

No structured ICP breakdowns within architecture firms (firm size, roles, project scope)

Messaging lacked personalization and relevance to segment-specific pain points
New verticals like commercial development were untouched due to lack of targeting clarity

No structured ICP breakdowns within architecture firms (firm size, roles, project scope)

Messaging lacked personalization and relevance to segment-specific pain points
New verticals like commercial development were untouched due to lack of targeting clarity

We saw the opportunity to turn outbound into a revenue channel, not a guessing game.

The Build

We rebuilt Cosine’s outbound engine with precision targeting, role-specific messaging, and delivery systems that turned list segments into booked meetings — consistently.

ICP & TAM Mapping

Segmented core TAM by firm size (10–50 architects), project scope, and sector (commercial, retail, multi-use)

Built vertical-specific lists for architecture, interior design, and procurement-focused firms
Enriched with role data (e.g. Design Directors, Project Architects, Procurement Leads)

Segmented core TAM by firm size (10–50 architects), project scope, and sector (commercial, retail, multi-use)

Built vertical-specific lists for architecture, interior design, and procurement-focused firms
Enriched with role data (e.g. Design Directors, Project Architects, Procurement Leads)

Outbound Engine

Created 6 custom messaging variations across verticals
Personalized by project type (e.g. retail rollouts, hospitality builds, multi-location expansions)
Installed 7–10 step cold email sequences + performance-based routing to calendar links
Booked consistent 4–10 calls per week across campaigns

Created 6 custom messaging variations across verticals
Personalized by project type (e.g. retail rollouts, hospitality builds, multi-location expansions)
Installed 7–10 step cold email sequences + performance-based routing to calendar links
Booked consistent 4–10 calls per week across campaigns

Operational Efficiency

Ran A/B tests into new verticals: commercial developers, boutique firms, and retail general contractors

Validated new segments with positive replies, meetings, and real opportunities
Helped Cosine evolve outbound from a single-track play into a multichannel growth lever

Ran A/B tests into new verticals: commercial developers, boutique firms, and retail general contractors

Validated new segments with positive replies, meetings, and real opportunities
Helped Cosine evolve outbound from a single-track play into a multichannel growth lever

Reporting & Enablement

Weekly reports with conversion rates, reply types, and vertical performance
Slack lead alerts + call prep docs for Cosine’s sales team
Iterated campaign copy every 2–3 weeks for max deliverability and relevance

Weekly reports with conversion rates, reply types, and vertical performance
Slack lead alerts + call prep docs for Cosine’s sales team
Iterated campaign copy every 2–3 weeks for max deliverability and relevance

The Results

Pipeline Consistency

145 total qualified sales meetings

Weekly volume: 4–10 calls booked across architecture, interior design, and new segments
Dramatically increased visibility in Cosine’s ICP

145 total qualified sales meetings

Weekly volume: 4–10 calls booked across architecture, interior design, and new segments
Dramatically increased visibility in Cosine’s ICP

Revenue Opportunity

Opened new segments with deal velocity

Created deeper TAM coverage with less effort
Built a system that closed a $500,000 deal with a $125,000 retainer

Opened new segments with deal velocity

Created deeper TAM coverage with less effort
Built a system that closed a $500,000 deal with a $125,000 retainer

Operational Efficiency

Moved from fragmented outreach → centralized, repeatable system

Sales team focused on closing — not chasing leads
Internal alignment between marketing and sales enabled by clear reporting

Moved from fragmented outreach → centralized, repeatable system

Sales team focused on closing — not chasing leads
Internal alignment between marketing and sales enabled by clear reporting

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Predictable Scale

More Sales Meetings

A Full Pipeline

More Revenue