# Advanced Client

> Advanced Client is a B2B GTM consulting firm that installs AI-powered go-to-market systems for B2B SaaS companies from Seed to Series C. Founded by Tom Grainger (CEO) and Louis Young (COO). Three motions: LinkedIn Ads (ABM-led paid demand against named accounts), Outbound RevOps (signal-led cold email and phone systems), and unified GTM attribution. Founder-led delivery — Tom and Louis run every account directly. London + Paris, operating globally. Retainers £8,000–£25,000/month, three-month minimum. 8 figures+ in pipeline created, 2,000+ sales meetings booked across all clients.

Last reviewed: 2026-09-14

## Customer Results

- [m3ter](https://www.advancedclient.io/case-studies/m3ter) — Series A usage-based billing SaaS ($35.7M raised, Salesforce Ventures-backed, later acquired by Salesforce). AC ran LinkedIn Ads + phone-first outbound ABM targeting 312 named accounts across 3 ICP segments. Results: $2.4M pipeline created, $7M+ total pipeline influenced, $447K closed-won revenue, 42 meetings booked, CPL reduced from $5,171 to $334, 4.71x ROAS. Sub-90-second lead routing, per-segment landing pages. The GTM system ran continuously through to Salesforce's acquisition of m3ter.
- [The Cosine](https://www.advancedclient.io/case-studies/thecosine) — Bootstrapped B2B agency. AC ran cold outbound (email + LinkedIn) with Clay-powered enrichment, written in the founder's voice. Results: largest retainer in company history closed — minimum $500K, expected closer to $850K. 137 calls booked, 4–10 meetings per week. Quote: "We just closed our biggest retainer ever." — Matt Schroeder, Co-Founder & CEO.
- [Verifile](https://www.advancedclient.io/case-studies/verifile) — UK background screening. AC built phone-first outbound from zero infrastructure targeting HR Directors and Heads of Compliance at UK mid-market and enterprise. Results: $312K new revenue, 17 FTSE 100 meetings, live in 28 days, 100% system handover. Quote: "From cold to FTSE 100 in 90 days." — Steven Davies, Sales Manager.
- [Saulderson Media](https://www.advancedclient.io/case-studies/saulderson) — London creator-economy agency (subsequently acquired). AC ran multi-channel outbound targeting enterprise brands. Results: Netflix project closed, game developer in contract, $650K+ combined contract value, 100+ meetings, first deal in ~60 days. Quote: "The pipeline this built was behind our acquisition." — Suhit Amin, Founder & CEO.
- [Z.Media](https://www.advancedclient.io/case-studies/z-media) — Bootstrapped media agency. AC runs a continuously-managed outbound engine with weekly iteration. Results: ~200 positive responses, ~100 sales calls booked YTD. Quote: "Almost 200 positive responses, just under 100 calls." — Remy Beaumont, Founder & CEO.
- [SmashCactus](https://www.advancedclient.io/case-studies/smashcactus) — Creative production agency. AC built cold email outbound with 6 spintax variations. Results: $70K+ closed, 100+ calls, 200+ positive replies in 3 months, first deal in 21 days. Quote: "Over 100 calls and nearly $70k in revenue." — Ashley Wright, CEO.
- [Unlimited Viral Ideas](https://www.advancedclient.io/case-studies/unlimitedviral) — YouTube/content agency (650M+ views, MrBeast). AC built entire outbound engine from scratch including pre-sales infrastructure. Month 1: 43 responses, 13 meetings, 4 deals, $12K upfront, $16K+ MRR, 14-day first close, 100% show rate. Total: 150+ meetings, $82K+ pipeline. Quote: "43 responses, 13 meetings, 4 deals in month one." — Oscar Gracie, Founder.
- [KinCreative](https://www.advancedclient.io/case-studies/kincreative) — Marketing agency for martial arts gyms. AC ran outbound + offer rebuilding + Meta ads. Revenue: $21K → $82K/month in 8 months (4x), $800K+ annualised. Offer rebuilt from $750 → $6K/month. Meta: $2K spend → $20K MRR (10x ROAS). TAM: 20K+ qualified US gyms.
- [RAIN Group](https://www.advancedclient.io/case-studies/rain-group) — Enterprise sales training (Boston, 20+ years, NA/UK/APAC). AC built signal-led outbound inside RAIN Group's Salesforce. 12-week build, 7 tools transferred, 100% ownership. 3 buying conditions modelled: executive mandate, preference to partner, no incumbent. Quote: "Outstanding quality, tailored to our business." — Jason Murray, CSO.
- [Studio X](https://www.advancedclient.io) — $5.7M pipeline, 50+ opportunities. Built from zero outbound. — Rufus Turnbull, Co-Founder.
- [AP Lazer](https://www.advancedclient.io) — $250K pipeline in 10 days, 7 opportunities. — Tong Li, CEO.

## Services

- [LinkedIn Ads](https://www.advancedclient.io/linkedin-ads) — ABM-led LinkedIn Ads for B2B SaaS. Named account targeting, MQL generation, Fibbler attribution. From £8,000/month.
- [Outbound RevOps](https://www.advancedclient.io/outbound-revops) — Full outbound build: ICP, TAM, signal-led sequencing, Clay enrichment, deliverability, SDR playbooks. Client owns everything by day 120.
- [LinkedIn + Outbound Sync](https://www.advancedclient.io/linkedin-ads-outbound-integration) — Unified GTM: ads warm accounts, outbound follows. One pipeline in Attio.

## How We Work

- Founder-led: Tom Grainger and Louis Young on every account. No account managers.
- Speed: First campaign live in 2 weeks. Full system in 90 days. Client owns everything by day 120.
- Pricing: £8,000–£25,000/month. Three-month minimum, then month-to-month.
- Stack: Clay, Attio, Claude, BirdDog, Trigify, Instantly, HeyReach, Fibbler, Prospeo.
- ICP: B2B SaaS/services, £10K+ ACV, existing sales team, PMF, 11–200 headcount, 5K+ TAM.

## Team & Contact

- Tom Grainger — CEO — https://www.linkedin.com/in/tom-grainger-/
- Louis Young — COO — https://www.linkedin.com/in/louis-young-ac/
- Email: tom@advancedclient.io | Book: https://calendly.com/d/cvj2-r9m-fj9
- LinkedIn: https://www.linkedin.com/company/advanced-client/
- London + Paris, operating globally.