How Verifile generated 17 enterprise meetings and $312K in new revenue with a phone-first outbound system.

A strong team with nowhere to point their outbound effort.

Steve Davies (Sales Manager at Verifile) inherited a clear service offering and a market that needed it, but no infrastructure to reach it at scale. The sales team was capable, but their day was filled with manual prospecting, fragmented tooling, and zero pipeline visibility. Enterprise was the obvious target. Getting in front of those buyers consistently was the gap.

Four specific gaps between Verifile and predictable enterprise pipeline.

• No ICP mapping or segmentation - HR and compliance leaders at UK mid-market and enterprise were the buyer, but the account list didn't exist and roles weren't segmented by buying motion.
• No messaging tied to buyer roles or pain - generic copy wouldn't cut through to enterprise procurement teams. We needed angles built around the specific risk, compliance, and screening-cost problems Verifile actually solves.
• No automations or tech workflows - nothing to run sequences, enrich data, or route replies. Everything that wasn't manual was missing.
• No phone layer - enterprise sales doesn't close on email alone. The team needed a phone-first motion synced to email and LinkedIn touchpoints so a single buyer interaction could be converted by a human, in real time.

"The tech was built incredibly quickly. Seamless, fast, and exactly what we needed. It delivered tangible results in a very short space of time."

Steven DaviesSales Manager, Verifile

From zero infrastructure to a fully operational engine in 28 days.

The goal was simple: get a working system into the sales team's hands faster than they could have built it themselves, with documentation good enough that they'd own it after handover. Every component was built to run in production from day one - no proof of concepts, no theoretical stacks.

What we built

• Enterprise account list and ICP segmentation - HR Directors, Heads of Compliance, and Talent Acquisition leaders at UK mid-market and enterprise businesses with active screening needs. Segmented by buyer role so each persona got the right angle.
• Email infrastructure - dedicated sending domains, warmup completed before launch, deliverability validated. Day one sends landed in the primary inbox.
• Clay enrichment workflows - live data signals pulled on each prospect (current screening provider, recent hiring activity, regulatory flags) and woven into the sequence copy so every send was specific, not templated.
• Multi-step sequences - written for enterprise buying cycles. Hooks built around the actual risk, cost, and compliance pain Verifile addresses. Not volume spray.
• Phone-first conversion layer - positive replies and LinkedIn engagement routed directly to the sales team for real-time qualification calls. Email created the opening; phone closed it.
• Attio CRM and reporting - one place to see live pipeline activity, buyer engagement, and outbound performance. No more guessing what was working.
• Full documentation and team handover - playbooks, SOPs, and walkthroughs so Verifile's team could run, edit, and scale the system without depending on us long-term.

17 enterprise meetings and $312K in new deals.

Messaging went from nothing live to generating booked enterprise meetings inside the first weeks. The phone-first layer turned those replies into qualified calls instead of letting them sit in an inbox. The team got clear visibility into what was working, the system was theirs to own and tune, and the revenue impact was measurable and attributable.

• 17 enterprise meetings booked with HR, compliance, and TA leaders at UK mid-market and enterprise businesses
• $312K in new deals generated through the system
• Live in 28 days from zero infrastructure to a fully operational engine producing meetings
• Full handover - Verifile's team now runs the system independently, without ongoing reliance on external execution
• Repeatable engine - pipeline activity, buyer engagement, and outbound performance now visible and tunable as a continuous motion, not a one-off campaign