How to Sync Sales & Marketing with LinkedIn Ads

LinkedIn Ads is a great top-of-funnel awareness driver.

But proving the direct ROI of LinkedIn can be hard — especially for complex, high ACV solutions where the buying cycle is long and multi-threaded.

What we've seen work well is running outbound in parallel with ads.

Here are 2 things you can do today.

1. Marketing + Sales Sync

In LinkedIn, you can target specific accounts and leads.

Your sales team likely has an account list it's already targeting. Run that same list as a LinkedIn Ads audience — this will help warm up those accounts before your reps reach out.

When a prospect has already seen your brand in their feed, the cold call or email feels a lot less cold. You're not interrupting — you're following up.

2. Direct Outbound From Ad Activity

LinkedIn gives you signals. Use them.

Here are four sources of high-intent activity worth acting on:

• Ad page visits — people who clicked through to your landing page

• BOFU opt-ins — leads who downloaded a resource or booked a call

• Frequent engagers — people who regularly interact with your LinkedIn content

• Thought leader content engagement — tracked via tools like Trigify.io

All of these are valid reasons to reach out — if they're ICP fit.

All of this data can be enriched and routed to your CRM via Clay, so your reps have full context before they pick up the phone.

Why This Works

Outbound is great at starting sales conversations.

But when you layer in the intelligence that a lead already knows who your company is — or better yet, has been clicking on your ads or opting into your content — the conversation becomes far more relevant.

You're not pitching cold. You're following up on intent.

That's the difference between outbound that grinds and outbound that converts.

Want to build this into your GTM motion? Book a call with our team and we'll show you how.