01Founder-led
The Founder Play
Solo founders running sales with 3-5 hours a week for outbound.
Three pipeline paths running in parallel off one TAM: signal-led manual outreach on the hottest accounts, content plus automated volume in the background, and a 30-minute SLA on every inbound. Your face and your story are the unfair advantage.
- Signal-led manual outreach on 10-15 accounts a week
- Content + automated volume running in parallel
- 30-minute inbound call SLA
- 8-12 hours a week to run once set up
Read The Founder Play→02Manual only
The Precision Play
Teams with 1-5 reps and a TAM under 10,000 contacts (or unknown).
Your market is too small to automate into. Sub-10k TAM gets burnt in 2-3 months and the reply quality crash is irreversible. Every outbound touch in this play is rep-driven and signal-led.
- Named-account portfolios (100-200 per rep)
- Multi-channel manual outreach: 12 touches across 3 channels
- 5-minute speed-to-lead SLA on qualified inbound
- Zero outbound automation, Instantly for nurture only
Read The Precision Play→03Best of both
The Hybrid Play
Teams with 3-5 reps and a TAM over 10,000 contacts.
Your market is big enough that reps can't manually touch it all, so you split it. Signal-led manual outreach on the priority segment, automated cadences on the long tail, every reply routed back to a human within 5 minutes.
- Priority/Tail split: top 2,000 accounts manual, rest automated
- Reply detection with a 5-minute response SLA
- Top-to-top inbound routing on composite score
- Automation never touches Priority accounts
Read The Hybrid Play→04Senior signal ops
The Scale Play
Teams with 5+ reps. Zero outbound automation, every touch signal-driven.
Past needing automation to fill the pipe. The problem is the opposite: protecting brand quality, getting top signals to top reps, and capturing the 95% of site visitors who never fill a form.
- Multi-source signal stack: Whitewhale + Trigify + RB2B + Clay
- Sub-2-minute SLA on Tier 1 signals
- 5-touch multi-channel cadence over 14 days
- De-anon layer catching 60-80% of pre-form interest
Read The Scale Play→