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Discovery how to close more deal for your B2B Company with the latest sales and lead generation tactics

Discovery how to close more deal for your B2B Company with the latest sales and lead generation tactics

Demand gen

Demand gen

GTM flow

GTM flow

AI

AI

Marketing

Marketing

How to Generate B2B Leads in 2025: A Complete Guide

How to Generate B2B Leads in 2025: A Complete Guide

Generating B2B leads isn’t about doing more — it’s about doing the right things. Here’s how modern teams attract, capture, and convert high-quality leads using proven channels and smart systems.

Generating B2B leads isn’t about doing more — it’s about doing the right things. Here’s how modern teams attract, capture, and convert high-quality leads using proven channels and smart systems.

May 16, 2025

May 16, 2025

Tom Grainger

Tom Grainger

Demand gen

Demand gen

GTM flow

GTM flow

AI

AI

Marketing

Marketing

9 Ways to Get More B2B Leads Without Paid Ads

9 Ways to Get More B2B Leads Without Paid Ads

Small budget? No problem. These 9 proven strategies help B2B companies generate high-quality leads without relying on paid ads — using cold email, content, referrals, and smart automation.

Small budget? No problem. These 9 proven strategies help B2B companies generate high-quality leads without relying on paid ads — using cold email, content, referrals, and smart automation.

May 16, 2025

May 16, 2025

Tom Grainger

Tom Grainger

Warm email

Warm email

Cold email

Cold email

Demand gen

Demand gen

GTM flow

GTM flow

AI

AI

Our Honest Review of Instantly.ai After 1,000+ Campaigns

Our Honest Review of Instantly.ai After 1,000+ Campaigns

After sending over a million cold emails, here’s what we learned about Instantly — the good, the great, and a few limitations you should know about.

After sending over a million cold emails, here’s what we learned about Instantly — the good, the great, and a few limitations you should know about.

May 16, 2025

May 16, 2025

Tom Grainger

Tom Grainger

Warm email

Warm email

Cold email

Cold email

Demand gen

Demand gen

GTM flow

GTM flow

AI

AI

The 2025 Outbound Marketing Playbook: How Winning GTM Teams Use Signal-Based Outreach Copy

The 2025 Outbound Marketing Playbook: How Winning GTM Teams Use Signal-Based Outreach Copy

Cold lists and high-volume blasts are dead. Here's how modern GTM teams run signal-driven outbound that converts, using real-time buyer intent and smarter automation.

Cold lists and high-volume blasts are dead. Here's how modern GTM teams run signal-driven outbound that converts, using real-time buyer intent and smarter automation.

May 6, 2025

May 6, 2025

Tom Grainger

Tom Grainger

Warm email

Warm email

Cold email

Cold email

Demand gen

Demand gen

GTM flow

GTM flow

AI

AI

The 2025 Outbound Marketing Playbook: How Winning GTM Teams Use Signal-Based Outreach

The 2025 Outbound Marketing Playbook: How Winning GTM Teams Use Signal-Based Outreach

Cold lists and high-volume blasts are dead. Here's how modern GTM teams run signal-driven outbound that converts, using real-time buyer intent and smarter automation.

Cold lists and high-volume blasts are dead. Here's how modern GTM teams run signal-driven outbound that converts, using real-time buyer intent and smarter automation.

May 6, 2025

May 6, 2025

Tom Grainger

Tom Grainger

Cold email

Cold email

Demand gen

Demand gen

How to Build an Ideal Customer Profile (ICP) That Actually Converts

How to Build an Ideal Customer Profile (ICP) That Actually Converts

Most ICPs sit forgotten in Notion or a pitch deck. Here is how to create one that actually drives better leads, sharper targeting, and faster sales.

Most ICPs sit forgotten in Notion or a pitch deck. Here is how to create one that actually drives better leads, sharper targeting, and faster sales.

Apr 29, 2025

Apr 29, 2025

Louis Young

Louis Young

Cold email

Cold email

Demand gen

Demand gen

50 Outbound Email Subject Lines That Actually Got Responses

50 Outbound Email Subject Lines That Actually Got Responses

Tested across 1.4M+ cold emails — these subject lines outperformed the rest. If you're doing B2B outbound, steal these formats and watch your reply rate climb.

Tested across 1.4M+ cold emails — these subject lines outperformed the rest. If you're doing B2B outbound, steal these formats and watch your reply rate climb.

Apr 29, 2025

Apr 29, 2025

Louis Young

Louis Young