How This YouTube Firm Closed $28K in Month One with their First Ever Outbound Campaign
How YouTube Firm Closed $28K in Month One with their Outbound system
$82,000+
$82,000+
Potential deal value
Potential deal value
150+
150+
Booked Meetings
Booked Meetings
43+
Positive replies in 4 weeks
Positive replies in 4 weeks
200+
14-day
14-day
Time-to-first close
Time-to-first close
Some of the leads we have booked
Some of the leads we have booked
The Challenge
The Challenge
Oscar had elite credibility in the creator space — 650M+ views driven, worked with MrBeast and FaZe Rug — but…
Oscar had elite credibility in the creator space — 650M+ views driven, worked with MrBeast and FaZe Rug — but…
He had no structured outbound system
Lead flow was inconsistent and reliant on referrals or DMs
He lacked a website, case study doc, or clear packaging for his offer
No CRM or sales infrastructure — hard to scale beyond word-of-mouth
He had no structured outbound system
Lead flow was inconsistent and reliant on referrals or DMs
He lacked a website, case study doc, or clear packaging for his offer
No CRM or sales infrastructure — hard to scale beyond word-of-mouth
“I always wanted to do cold email the right way. But in the creator space, no one’s doing it — and I had no idea where to start.”
— Oscar Gracie, Founder
“I always wanted to do cold email the right way. But in the creator space, no one’s doing it — and I had no idea where to start.”
— Oscar Gracie, Founder
Our Diagnosis
Our Diagnosis
Oscar’s problem wasn’t credibility — it was discoverability and delivery. He had a premium, niche-specific offer with insane ROI potential, but lacked:
Oscar’s problem wasn’t credibility — it was discoverability and delivery. He had a premium, niche-specific offer with insane ROI potential, but lacked:
Clear ICP prioritization (not all creators = equal opportunity)
Packaging that showcased case studies or outcomes
A system for surfacing that value at scale
Clear ICP prioritization (not all creators = equal opportunity)
Packaging that showcased case studies or outcomes
A system for surfacing that value at scale
The solution wasn’t just launching outbound — it was architecting the whole strategy to match what creators actually buy.
The solution wasn’t just launching outbound — it was architecting the whole strategy to match what creators actually buy.
The Build
The Build
We built Oscar’s outbound engine from scratch — starting with a clean GTM foundation and layering in offer, targeting, and follow-up systems.
We built Oscar’s outbound engine from scratch — starting with a clean GTM foundation and layering in offer, targeting, and follow-up systems.
ICP & TAM Mapping
ICP & TAM Mapping
Prioritized creator niches with high LTV (Finance, Fitness, Business)
Mapped creators with existing ad revenue, sponsorship deals, or product launches
Used Clay to enrich with YouTube data, subscriber count, and brand affinity
Prioritized creator niches with high LTV (Finance, Fitness, Business)
Mapped creators with existing ad revenue, sponsorship deals, or product launches
Used Clay to enrich with YouTube data, subscriber count, and brand affinity
Outbound Engine
Outbound Engine
Crafted 5 spintax variations — focused on idea bottlenecks, thumbnail/title strategy, and production flow
Built sequencing logic with creator-specific tone and empathy (no generic “scale your channel” fluff)
Aggressive follow-up engine — some meetings booked after 30+ touchpoints
Crafted 5 spintax variations — focused on idea bottlenecks, thumbnail/title strategy, and production flow
Built sequencing logic with creator-specific tone and empathy (no generic “scale your channel” fluff)
Aggressive follow-up engine — some meetings booked after 30+ touchpoints
Pre-Sales Infrastructure
Pre-Sales Infrastructure
Helped Oscar stand up LinkedIn profile, case study doc, and credibility stack
Tightened positioning: “YouTube strategist behind 650M views” → instantly credible
Provided coaching on offer structure and close sequence
Helped Oscar stand up LinkedIn profile, case study doc, and credibility stack
Tightened positioning: “YouTube strategist behind 650M views” → instantly credible
Provided coaching on offer structure and close sequence
Feedback Loop + Optimization
Feedback Loop + Optimization
Slack integration for instant alerts
Call recording analysis and lead score feedback
Supported positioning shifts as campaign progressed
Slack integration for instant alerts
Call recording analysis and lead score feedback
Supported positioning shifts as campaign progressed
The Results
The Results
Pipeline & Revenue
Pipeline & Revenue
$12,000 upfront revenue in the first month
$16,000+ in new MRR signed
4 high-ticket clients closed from 13 meetings
$12,000 upfront revenue in the first month
$16,000+ in new MRR signed
4 high-ticket clients closed from 13 meetings
Speed to Results
Speed to Results
First deal signed within 2 weeks
100% show rate on all meetings
First deal signed within 2 weeks
100% show rate on all meetings
Operational Efficiency
Operational Efficiency
Clear ICP targeting
High reply rate → High conversion → No fluff leads
Clear ICP targeting
High reply rate → High conversion → No fluff leads
Strategic Clarity
Strategic Clarity
Elevated positioning → Instant trust with creators
Cold email became a consistent, scale-ready channel
Elevated positioning → Instant trust with creators
Cold email became a consistent, scale-ready channel
Want a GTM Engine Like This?
Want a GTM Engine Like This?
We only work with 3–4 high-growth clients per quarter.
We only work with 3–4 high-growth clients per quarter.
Apply Now
Apply to Work With Us
Predictable Scale
More Sales Meetings
A Full Pipeline
More Revenue