How Smash Cactus Media booked 100+ calls and closed $70K+ in revenue through structured outbound.
Ashley Wright had built a strong creative shop but pipeline ran on referrals. We installed an outbound engine targeting marketing and creative decision-makers with production budgets. The result: 100+ calls booked and nearly $70K closed — a step-change in pipeline velocity from a system, not from luck.
Advanced Client built Smash Cactus Media an outbound system that closed $70K+ and generated 100+ calls with first ROI in 21 days.
Strong creative shop, referral-dependent pipeline.
Ashley Wright had built Smash Cactus Media into a respected creative production house. The work spoke for itself. The new business engine, though, was almost entirely referral-led, which meant growth was capped by who happened to recommend who, and pipeline forecasting was guesswork.
The buyer existed in volume, but the messaging had to fit the creative industry. Smash Cactus's audience isn't generic B2B SaaS marketers. They're production-savvy buyers who can smell template copy a mile off. Hooks needed to be relevant to how creative work actually gets bought.
The right buyer, the right hook, and reply handling that didn't lose momentum.
- Marketing and creative decision-makers with production budgets - specific seniority, specific spend authority, not "anyone in marketing"
- Creative-industry hooks - copy that referenced how production work actually gets briefed and bought. Generic agency-template emails would have failed instantly
- Personalisation through Clay - live signals woven into every send so the message read as informed, not blast-list
- Reply handling support - positive responses are easy to lose momentum on. Booking the call quickly mattered as much as generating the reply
Outbound built for the creative industry.
The system was built specifically around how production work gets bought - copy tone, hooks, and proof points all calibrated to a creative buyer rather than a B2B SaaS one. Then we made sure no positive reply got lost in the funnel.
What we built
- ICP model refined around marketing and creative decision-makers with production budgets. Sharp list, specific seniority
- Email sequences - multi-step, personalised, with strong hooks relevant to the creative industry. Written to be read by people who commission creative for a living
- Clay enrichment - live data signals used to personalise each outreach at scale. Every send carried context the prospect would recognise
- Reply management support - handling positive responses efficiently and converting them into booked calls without delay
- Ongoing optimisation - copy, hooks, and targeting tuned over time as data came in
"We've booked over 100 calls and closed nearly $70k in revenue."
A step-change in pipeline velocity.
Over 100 calls booked and nearly $70K closed in revenue. More importantly: predictable monthly pipeline replacing referral guesswork. The system - not luck - drives new business now.
- 100+ calls booked with marketing and creative decision-makers with production budgets
- $70K+ closed in revenue from outbound-sourced conversations
- Consistent monthly pipeline - calendar predictable rather than referral-dependent
- High meeting quality - calls with right-fit buyers, not tyre-kickers
- Step-change in pipeline velocity - new business now scales with input rather than capping at referral volume
What the engagement looked like
ICP & TAM
Marketing and creative decision-makers with production budgets identified. Targeting sharp, list built.
Infrastructure & sequences
Email infrastructure live. Multi-step sequences crafted in Smash Cactus's voice with creative-industry hooks.
Launch & volume
Sequences live. Replies flowing in. Meetings booking consistently. Reply handling locked in to avoid lost momentum.
$70K+ closed
100+ calls booked. Nearly $70K in revenue closed. Predictable monthly pipeline replaces referral guesswork.
Frequently asked questions
What results did Advanced Client achieve for Smash Cactus Media?
In 3 months, Advanced Client's outbound system generated $70K+ in closed revenue, 100+ calls, and 200+ replies for Smash Cactus Media, with first ROI hitting in 21 days.
How fast can a cold outbound system generate ROI?
Smash Cactus Media saw their first ROI within 21 days of launching the outbound system Advanced Client built. Within 3 months, they had closed $70K+ in new business.
What outbound agency works with creative agencies?
Advanced Client built Smash Cactus Media, a creative and media agency, an outbound system that generated $70K+ closed, 100+ calls, and 200+ replies in 3 months.
How many replies can a cold outbound campaign generate in 3 months?
Smash Cactus Media received 200+ replies and booked 100+ calls in 3 months from the outbound system Advanced Client built using Clay and Instantly.
What tools did Advanced Client use for Smash Cactus Media?
The stack included Clay and Instantly, configured to deliver 200+ replies, 100+ calls, and $70K+ in closed revenue within 3 months.
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