How Smash Cactus Media Added $70K+ in Revenue with a Cold Outbound Engine
How Smash Cactus Media Added $70K+ in Revenue with a Cold Outbound Engine
$70,000+
$70,000+
Closed revenue
Potential deal value
100+
100+
Booked Meetings
Booked Meetings
200+
Positive replies in 3 months
Positive replies in 3 months
200+
21-day
21-day
Time-to-first ROI
Time-to-first ROI
Some of the businesses we have booked
Some of the businesses we have booked
The Challenge
The Challenge
Smash Cactus Media was growing—but growth was volatile.
They were stuck in the feast-or-famine trap.
Smash Cactus Media was growing—but growth was volatile.
They were stuck in the feast-or-famine trap.
Inconsistent deal flow made it hard to scale
Ad hoc lead gen efforts (a little cold email, a little ads) brought minimal ROI
Time was wasted chasing the wrong kinds of leads
Their creative was elite — but not enough people were seeing it
Inconsistent deal flow made it hard to scale
Ad hoc lead gen efforts (a little cold email, a little ads) brought minimal ROI
Time was wasted chasing the wrong kinds of leads
Their creative was elite — but not enough people were seeing it
“We were doing a bit of everything. Cold email, ads, inbounds — but nothing stuck. No real system. And nothing was consistent.”
— Ashley Wright, Founder
“We were doing a bit of everything. Cold email, ads, inbounds — but nothing stuck. No real system. And nothing was consistent.”
— Ashley Wright, Founder
Our Diagnosis
Our Diagnosis
Ashley’s team was drowning in execution, but their GTM engine lacked structure and follow-through.
Ashley’s team was drowning in execution, but their GTM engine lacked structure and follow-through.
They had a compelling offer — but it wasn’t dialed in for outbound
Previous cold emails blended in with every other agency’s pitch
Their follow-up sequences were too light, often stopping before traction
Great personal brand… but underutilized in the sales motion
They had a compelling offer — but it wasn’t dialed in for outbound
Previous cold emails blended in with every other agency’s pitch
Their follow-up sequences were too light, often stopping before traction
Great personal brand… but underutilized in the sales motion
We knew they didn’t need gimmicks — they needed clarity, pressure-tested copy, and volume with precision.
We knew they didn’t need gimmicks — they needed clarity, pressure-tested copy, and volume with precision.
The Build
The Build
Our focus: build a durable outbound system around Ashley’s unique offer, while supporting him like a co-pilot on messaging, conversion, and follow-through.
Our focus: build a durable outbound system around Ashley’s unique offer, while supporting him like a co-pilot on messaging, conversion, and follow-through.
ICP & TAM Mapping
ICP & TAM Mapping
Defined target verticals across eComm, DTC, and brand-side CMOs
Enriched lead lists with ad spend, platform focus (Meta/TikTok), and creative volume
Pulled leads with recent hiring, growth funding, or social traction
Defined target verticals across eComm, DTC, and brand-side CMOs
Enriched lead lists with ad spend, platform focus (Meta/TikTok), and creative volume
Pulled leads with recent hiring, growth funding, or social traction
Outbound Engine
Outbound Engine
Wrote 6 spintax variations around video fatigue, UGC inefficiency, and Meta ad scale
Highlighted Smash Cactus’ proven work and offer clarity
Applied aggressive but clean follow-up system — some calls booked after 30+ follow-ups
Wrote 6 spintax variations around video fatigue, UGC inefficiency, and Meta ad scale
Highlighted Smash Cactus’ proven work and offer clarity
Applied aggressive but clean follow-up system — some calls booked after 30+ follow-ups
Offer Optimization
Offer Optimization
Supported multiple iterations of the core offer over time
Gave feedback on angles, case studies, CTAs, and messaging flow
Positioned creative service not as "videos" but as a growth multiplier for ad performance
Supported multiple iterations of the core offer over time
Gave feedback on angles, case studies, CTAs, and messaging flow
Positioned creative service not as "videos" but as a growth multiplier for ad performance
Sales Enablement
Sales Enablement
Created Slack flow for instant lead alerts
Provided deal flow reports and call audit feedback
Partnered on qualification steps and objection handling tweaks
Created Slack flow for instant lead alerts
Provided deal flow reports and call audit feedback
Partnered on qualification steps and objection handling tweaks
The Results
The Results
Pipeline & Revenue
Pipeline & Revenue
Over 100 qualified calls booked
$70,000+ in closed revenue to date
Multiple high-ticket clients added through cold email only
Over 100 qualified calls booked
$70,000+ in closed revenue to date
Multiple high-ticket clients added through cold email only
Speed to Results
Speed to Results
First deal closed within 3 weeks
New warm leads landed monthly like clockwork
First deal closed within 3 weeks
New warm leads landed monthly like clockwork
Operational Efficiency
Operational Efficiency
Moved from ad hoc tactics to consistent pipeline
Scaled without bloating internal headcount
Moved from ad hoc tactics to consistent pipeline
Scaled without bloating internal headcount
Strategic Clarity
Strategic Clarity
Refined positioning + more qualified conversations
GTM system now fuels outbound, brand, and content ecosystem
Refined positioning + more qualified conversations
GTM system now fuels outbound, brand, and content ecosystem
Want a GTM Engine Like This?
Want a GTM Engine Like This?
We only work with 3–4 high-growth clients per quarter.
We only work with 3–4 high-growth clients per quarter.
Apply Now
Apply to Work With Us
Predictable Scale
More Sales Meetings
A Full Pipeline
More Revenue