Your team today
At your current numbers, each rep generates approximately£762 per selling hour
The five things breaking your pipeline
01ICP Fit
Reps spending hours on accounts that will never buy.
Effort on non-ICP accounts produces little or no closeable pipeline. Our TAM map gives reps a clean, scored list of accounts that actually fit your ICP.
% of your reps’ work on true ICP-fit accounts60%
Your annual pipeline (total)£2,400,000
Reps’ work on ICP-fit accounts today60%
Remaining work that could be redirected40%
Pipeline opportunity in that redirected effort£960,000
Realistic recovery factor40%
Pipeline lift / year£384,000
Closed revenue (at 25% close rate)£96,000
02Signal Prioritisation
Reps working accounts based on what’s in front of them, not what’s actually in-market.
Without signals, reps prioritise by gut feel. With signal data (funding, hires, tech changes, intent), outbound lands on accounts that are actually buying, and engagement rates roughly double.
% of your reps’ work on signal-prioritised accounts10%
Your annual pipeline (total)£2,400,000
Work on signal-prioritised accounts today10%
Realistic target with signal layer60%
Work we can move to signal-prioritised50%
Engagement uplift factor (~2× on prioritised work)25%
Pipeline lift / year£300,000
Closed revenue (at 25% close rate)£75,000
03Buying Committee Data
Reps can’t reach every decision-maker because the data isn’t there.
Single-provider databases cover 40-50% of any list. Reps waste hours hunting decision-maker details, and when they do send, 5%+ bounces from unvalidated data quietly damage sending reputation. We stack providers (Prospeo, BounceBan, ClearoutPhone) for 90%+ coverage.
% of your ICP accounts where you have full buying committee data30%
Your annual pipeline (total)£2,400,000
Accounts with full buying committee data today30%
Accounts with missing or incomplete data70%
Outbound + reach hampered by data gaps£1,680,000
Realistic recovery with full coverage15%
Pipeline lift / year£252,000
Closed revenue (at 25% close rate)£63,000
04Inbound Quality
Reps burning hours on marketing leads that aren’t real buyers.
Your reps work all inbound passed to them, regardless of fit. Time qualifying non-ICP leads is time not spent on outbound to good accounts. Our Inbound Qualifier filters non-fit leads in real time before they hit a rep.
Inbound leads / month100
% ICP-fit40%
Non-ICP leads consuming rep time / month60
Hours spent qualifying them (~30 min each)30 hrs / mo
Annual hours reclaimed across team360 hrs / yr
Redirected at your rep’s selling-hour rate (50%)£381 / hr
Pipeline lift / year£137,143
Closed revenue (at 25% close rate)£34,286
05Selling Time
Reps spending most of their day on research, admin and CRM. Not selling.
Salesforce’s State of Sales research shows reps spend ~28-35% of their time on actual selling. Top systems push this to 55%+. Our Daily Selling Cadence does the prep so reps wake up knowing exactly who to work.
% of your reps’ time spent on selling activity35%
Working hours per rep per year1,800
Selling hours per rep today (35%)630 hrs
Pipeline per selling hour£762
Additional selling hours at target (55%)360 hrs / rep
Marginal-hour productivity factor (30%)£229 / hr
Pipeline lift / year£411,429
Closed revenue (at 25% close rate)£102,857
Total opportunity · 30% overlap discount applied
Your current sales system is costing you roughly £1,039,200 in pipeline this year.
Pipeline uplift / year
£1,039,200
Closed revenue uplift / year
£259,800
ROI on £40k build fee
6.5×
To build the system that delivers this: £25,000 upfront + £1,700/month after month three. Or £5,000/month for 12 months with a 90-day exit clause if pipeline hasn’t moved.
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