Outbound GTM Systems Built to Scale Without You
We design and install your outbound revenue operations from the ground up. ICP definition, TAM mapping, sequencing, tooling, and SDR playbooks your team owns and runs independently.
Work With UsWe Build the System. You Own It.
Most B2B outbound is inconsistent, founder-led, and undocumented. When you remove the founder from the process, the pipeline disappears.
Outbound is founder-dependent.
Your pipeline exists because of one person's relationships and effort. That is not a system. That is a single point of failure.
No documented playbook.
Your ICP is not written down, your sequences are not tested, and your SDRs do not know exactly what to say or who to target.
Inconsistent results.
Some months are great, others are silent. Without a repeatable system you cannot forecast, cannot scale, and cannot pass investor diligence.
What is included
ICP Definition and TAM Mapping
We define your ideal customer profile with precision across firmographics, technographics, and buying triggers, then map your total addressable market and build a prioritised target list using Clay.
Outbound Sequence Build
We write and test multi-touch outbound sequences across email and LinkedIn, designed around your ICP's specific pain points and not generic templates, then set them up in Instantly.
RevOps Tooling and Infrastructure
We install and configure the full tech stack across Clay, Instantly, Attio CRM, and Slack alerting so your team has real-time visibility of every lead, reply, and opportunity.
SDR Playbook and Hiring Framework
We document everything into a transferable SDR playbook covering scripts, objection handling, cadence, and KPIs, plus a hiring framework so new reps can run the system from day one.
How the system works
From ICP to scalable pipeline in 10 to 12 weeks
Outbound RevOps Flow
ICP
TAM
Sequences
Tech Stack
Playbook
Scale
10-12 weeks
Typical engagement
Fully owned
Deliverable
Founder-free pipeline
Outcome
Measured the way investors measure it
Reduced founder involvement in sales
A system your team runs independently without you in every deal.
Predictable, documentable pipeline
Forecasting that holds up in board meetings and investor diligence.
A playbook your SDRs can execute
Documented, tested, and transferable. Built to onboard new reps fast.
GTM infrastructure that passes diligence
Investor-grade systems for companies raising a Series A or preparing to exit.
Who we work with
Best fit for B2B SaaS companies, agencies, and professional services businesses with a GBP 10K or higher ACV, an existing or planned sales team, and outbound activity that exists but produces inconsistent results.
Not a fit for pre-revenue businesses, B2C companies, businesses with a sub-GBP 5K ACV, or companies with a total addressable market of fewer than 5,000 contacts.
Ready to build outbound that works without you?
Book a call and we will show you exactly what your outbound GTM system should look like.
Work With Us